| Crazy hairs |
Remember: A smile, like laughter, is contagious!
| Crazy hairs |
Over the past several months, we were on auto pilot, we sent more internet packages than ever before, our retail store celebrated its first Christmas season, and we successful completed an over booked festival schedule. January has a new focus. The store is decorated, the Valentines are up, and several of the winter projects have been completed. Even in the best of times January is a tough retail month so Steve and I am have been focused on several ways to grow our customer base (both online and retail) at Quacker Gift Shop.
1. We are focused marketing
We have commented to writing a blog three times a week, we are creating a quarterly newsletter, and creating a press kit that will serve our niche market RUBBER DUCKS!
2. We are using our extra time for good
When sales are slow, it's the perfect time to concentrate on all those little things that we don’t normally have time for. We are adding new products to Quacker Baby, developing LS2M Krown (our wholesale division), and preparing the store for the Quacker Reading Corner.
3. Get to better know our accounting program
How much is coming in? How much is going out? We are focused on what we can do to cut back and lower our monthly expenses. Figure out what you can afford to spend on advertising or supplies each month. Understanding our money and accounting is the half the battle. If we lay it all out, it will help us prioritize, plan and spend more wisely.
No one ever said any of this would be easy, but we did not go into business for ourselves because we thought it'd worry free, right?
For the new year, Adventures with Quacky has a new focus. Previously we shared pictures of our shows, sponsored events and the opening of our new store. As we planned out 2010 we wanted to expanded our blog and share with our readers the everyday of Quacker Gift Shop. We also wanted to introduce ourselves as the owners of this crazy adventure. Often times I see I great business and wonder, who owns that business? Other than years of hard work, what did they do to have a great business? Over the next year, our hope is to answer those questions and beyond, some days and weeks are better than others, it’s far fantasy island (ok, I just dated myself) but at the end of even the worst week, it’s a dream come true.
My husband Steve and I (I’m Jennifer ) will be the primary bloggers. In our absence (I am already thinking about sun and a beach), we hope to have one of four child fill in for us, it will be interesting to read their commentaries relative to the family business. The other reason we may rope the kids in is that Steve and I are both full time students and sometime the workload gets very demanding. Steve’s focus is Business Management and mine Human Communications (Ethics and Rhetoric).
With the business, four kids, school, four pets, and each other we stay busy about 16 hours a day. We hope you enjoy our adventures and we look forward to your comments.

