Over the past several months, we were on auto pilot, we sent more internet packages than ever before, our retail store celebrated its first Christmas season, and we successful completed an over booked festival schedule. January has a new focus. The store is decorated, the Valentines are up, and several of the winter projects have been completed. Even in the best of times January is a tough retail month so Steve and I am have been focused on several ways to grow our customer base (both online and retail) at Quacker Gift Shop.
1. We are focused marketing
We have commented to writing a blog three times a week, we are creating a quarterly newsletter, and creating a press kit that will serve our niche market RUBBER DUCKS!
2. We are using our extra time for good
When sales are slow, it's the perfect time to concentrate on all those little things that we don’t normally have time for. We are adding new products to Quacker Baby, developing LS2M Krown (our wholesale division), and preparing the store for the Quacker Reading Corner.
3. Get to better know our accounting program
How much is coming in? How much is going out? We are focused on what we can do to cut back and lower our monthly expenses. Figure out what you can afford to spend on advertising or supplies each month. Understanding our money and accounting is the half the battle. If we lay it all out, it will help us prioritize, plan and spend more wisely.
No one ever said any of this would be easy, but we did not go into business for ourselves because we thought it'd worry free, right?
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